When did having a job stop being enough?

This week, BRICKS editor Baillie Jones discusses the growing pressure to document our lives online, build personal brands & turn everything we do into content – even when we have full-time jobs.

Whether we like it or not, we live in a world – and work in a creative sector – ruled by social media. Unless you’re a successful influencer, most of us face the reality and everyday pressure of balancing working a 9-5 while also documenting our every move to feel like it counts for something. Does the work we’ve done even count if not everyone has seen it?